Facebook Lead Gen for Roofing at Scale: 160 Accounts, $80K+ Managed 🇺🇸
Managed 160 Facebook ad accounts for US roofing lead generation with $80K+ in total spend. Oversaw audience strategy, creative testing, and daily optimization to improve cost per lead and lead quality. Built repeatable account structures and reporting that scaled across locations.
5M+ Japanese Yen spent on a Facebook Ad Account 🇯🇵
Full‑funnel campaign strategy for a Japanese software company executed on Meta. Drove registrations for a language‑learning SaaS and captured qualified leads worldwide. Built the funnel end-to-end: audiences, creative, offers, tracking, and handoff to sales.
A/B testing on Facebook Ad for a USA startup vendor management company 🇺🇸
Facebook A/B testing for a US vendor‑management startup. I ran controlled tests on targeting, creative, and landing pages, then scaled the winners. Outcome: lower CPL, higher demo rates, and clearer read on what actually moves the pipeline.
Breakdown that I use for Meta Marketing
Meta Marketing Strategy
When I run a Meta (Facebook & Instagram) campaign, I focus on strategy, creativity, and audience understanding. It’s more than just boosting a post, it’s about delivering real results through smart targeting and engaging content.
I set a clear goal – I choose the right campaign objective (traffic, leads, engagement, sales) to match my marketing intention.
Marketing Funnel
Custom-built Landing Page
Multiple Campaigns in a Day.
I know who I’m targeting – I define custom or lookalike audiences based on interests, behaviors, and demographics that match my ideal customer.
I design scroll-stopping creatives – I make sure my visuals or videos are high-quality, mobile-friendly, and speak directly to my audience.
I write compelling ad copy – I keep it short, clear, and focused on value, explaining what’s in it for them.
I always include a strong CTA – Whether it’s “Shop Now,” “Sign Up,” or “Send Message,” I guide my audience to take action.
I use A/B testing – I experiment with different headlines, images, and audience sets to see what performs best.
I set and monitor my budget wisely – I start with a test budget, scale based on performance, and always keep ROI in mind.
I track results closely – I use Meta Ads Manager to check metrics like CTR, CPC, ROAS, and conversions, and I optimize regularly.
I install the Meta Pixel – I track website actions, retarget visitors, and improve campaign effectiveness through data.
Graphics Design
To make an Email Campaign, engaging content is a must thing to have. I have led a full phase of the Designer and Editing teams to do so.
Graphics Design, GIF, Animated Short Clips, Targeted YouTube Campaign to embed in the Email Campaign.
Trends research.
Landing page UI, UX, and CX research audit and free consultations.